Judging people based on their appearance is a useful sociological tool, so much so that most of the process is conducted subconsciously and automatically. It can be an accurate character-assessment short cut as people’s appearance choices are often reflections of their internally held beliefs and motivation. From hair style to clothing, the car you drive and the colour of your lipstick; your choices say a lot about you.
Errors do occur however, when the interpretation of cues is affected by social or historical factors that are no longer relevant. (For instance, the traditional skinhead style of dress is rarely affiliated with racist beliefs in today’s scene.) The rapid rise in tattoo popularity observed over the last two decades has diluted the historical stereotype beyond recognition and a new tattoo culture has emerged. Unfortunately, many people’s viewpoints and opinions have failed to keep pace with the changes we have seen and prejudices are still commonplace.
The Rise of the tattoo
Some tattoo STATISTICS
Indeed most considered this fact to be unremarkable and were puzzled that it could be thought noteworthy nowadays. Theresa Gordon-Wade works out of Epona Tattoo in Derby. “It’s gotten to the point where I wouldn’t be surprised if Barak Obama came in for some work!” she laughs. “We get all kinds of folk in here from every kind of background. If you’re trying to find a pattern or a pigeon hole then you’re wasting your time.”
Research conducted by a Canadian Professor of Mass Communication at a popular tattoo studio in Toronto found that 80% of clients were upper/middle class white suburban females.
Source: Toronto Star. Canada. 1997.